We invented the
Bluetooth tracker in 2009.
Founded at UC Santa Barbara
Chris Herbert and Christian Smith lose their keys at the beach. They incorporate Phone Halo two months later.
Sept 2009 · IncorporatedWorld debut at DEMO Conference
Phone Halo demos the first consumer Bluetooth tag concept to a packed audience at DEMO 2010.
DEMO 2010 · Palm DesertFirst Bluetooth Low Energy ships
Among the earliest companies to ship BLE in a consumer product — the technology that makes modern trackers possible.
BLE 1.0 · Same year as the iPhone 4SStickR & Wallet TrackR
Two breakout SKUs. A coin-thin sticker tag and a credit-card-sized wallet tag. The category takes off.
100K+ devices · 12 monthsTrackR Bravo
The coin-sized aluminum tag everyone copied. Apple released AirTag five years later with the same form factor.
1M+ devices · 38 countriesTrackR Pixel
Lit pixel ring + lower price. Reaches 5 million customers worldwide.
5M+ devicesRebuilt for Apple Find My
When Apple opens the Find My Network to third parties, the team rebuilds the platform from scratch.
Apple Find My Network certifiedTracker Mist
Half the price. Replaceable battery. The spiritual successor.
Today · Santa Barbara, CAStill finding things.
The original team. The original idea. Refined for Apple Find My, made affordable.
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